The “Breaking the Circle” Strategy for Corporate Custom Gifts: How to Leverage a Single Gift to Drive Million-Level Brand Loyalty?
In today’s consumer market, where homogenized competition is rampant, a box of mooncakes printed with a logo or a set of corporate-branded thermos cups can no longer satisfy consumers’ expectations of brand value. While 90% of companies are still purchasing gifts with a “cost-focused” mindset, leading brands have already upgraded custom gifts into a “user…